Ask almost any small business owner what they want more of, and the answer is usually the same. More customers. More leads. More phone calls. More website inquiries. While bringing in new customers is essential to growing any business, there’s another question...
One of the biggest misconceptions in small business is that customers are always looking for the lowest price. If that were true, luxury brands wouldn’t exist. Local boutiques couldn’t compete with big box stores. And premium service providers would...
When most people hear the word “marketing,” they immediately think about advertisements. They picture sales promotions, social media graphics, commercials, email campaigns, and calls to action asking people to buy something. While those are certainly forms...
One of the biggest things I’ve noticed while working with small business owners is how many wait. They wait until they have the perfect website. The perfect logo. The perfect social media strategy. Better photos. More experience. A larger portfolio. More...
When business owners think about improving their business, they often picture something big. A complete rebrand. A brand-new website. A major marketing campaign. A new location. A complete overhaul of their systems. While those kinds of projects certainly have their...
