One of the biggest misconceptions in small business is that customers are always looking for the lowest price. If that were true, luxury brands wouldn’t exist. Local boutiques couldn’t compete with big box stores. And premium service providers would...
When most people hear the word “marketing,” they immediately think about advertisements. They picture sales promotions, social media graphics, commercials, email campaigns, and calls to action asking people to buy something. While those are certainly forms...
One of the biggest things I’ve noticed while working with small business owners is how many wait. They wait until they have the perfect website. The perfect logo. The perfect social media strategy. Better photos. More experience. A larger portfolio. More...
Ask a business owner why they started their company, and you’ll almost always hear a story. Maybe it began as a side hustle after work. Maybe they saw a problem no one else was solving. Maybe they turned a lifelong passion into a career, or maybe life pushed...
When business owners think about improving their business, they often picture something big. A complete rebrand. A brand-new website. A major marketing campaign. A new location. A complete overhaul of their systems. While those kinds of projects certainly have their...
